Nail Down Your Goal Before you start hunting for photographers, take a moment: What do you need? Bold shots for small business marketing? Heartfelt candids for a wedding? Or crisp pics for real estate? Knowing this points you to the right person. For a brand, you’ll want scroll-stopping social media images. Selling a house? Aerial or room shots hook buyers. Weddings need someone who catches every laugh and tear like it’s still alive. Sorting this now keeps costs down and save